BOBOH, Sierra Leone, Oct 10 (Reuters) – Boboh village used to do a roaring trade in the “Pa Gbana” cocktail, a mix of fermented local grasses, coconut and lime favoured by tourists to wash down freshly-cooked lobster. Nowadays there is little demand for the drink, named after the village’s oldest resident: the only foreigners on Boboh’s pristine beaches, south of Sierra Leone’s capital Freetown, are development workers taking time out.
The former British colony’s 1991-2002 civil war, which killed 50,000 people and horrified the world with images of Kalashnikov-toting child soldiers high on drugs, destroyed what was once a lucrative tourism industry. In the heyday of the 1980s more than 30,000 people visited every year, many of them arriving by helicopter and checking into exclusive beachside hotels. Since the war, the numbers have dwindled to almost zero.
Resorts were vandalised by rebels, foreign investors fled and unemployment spiralled. But hopes are rising that tourists could return again after this year’s largely peaceful presidential election, the first since United Nations peacekeepers left after the war and won by an opposition candidate promising to fight corruption.
“The biggest challenge that Sierra Leone faces is tackling the negative perceptions that have been caused by years of war,” said Bimbola Carrol, a Sierra Leonean keen to leave London and move back home to run his own travel business. “I love telling everyone how beautiful and misunderstood Sierra Leone is,” said Carrol, who created a tourism website, Visit Sierra Leone. The site had more than 2 million visits in August, a promising sign for a country where 70 percent of people live below the poverty line. “If managed properly, the benefits of tourism can feed directly into local communities and help alleviate poverty,” Carrol said.
https://www.alertnet.org/thenews/newsdesk/L02884684.htm
- Blog
A Taste of Jamaica on the Shores of Sierra Leone
Hugh and Neh Campbell are the passionate couple behind Kingston Beach Bar and Lounge, a vibrant Jamaican restaurant and lounge on Aberdeen Beach that brings the rich flavors, music, and culture of Jamaica to Sierra Leone’s coastline. Born and raised in Jamaica, Hugh Campbell has always been proud of his heritage and the traditions that […]
- Blog
April: Freetown Welcomes Two Cruise Ships!
This April 2026 marks an exciting moment for Freetown as two cruise ships arrive on our shores. The first ship, SH Diana, arrives on the 25th of April. The second ship, Silver Wind, visits on the 28th and 29th of April. These visits presented a valuable opportunity to showcase the beauty […]
- Blog
Welcoming the World: Inside Our Sierra Leone FAM Trip
At Visit Sierra Leone (VSL TRAVEL), our mission has always been clear:to help the world see Sierra Leone the way we do — full of beauty, culture, and unforgettable experiences. In March 2026, Visit Sierra Leone (VSL TRAVEL) had the privilege of hosting an international Familiarisation (FAM) Trip in partnership with The Adventure Connection, with […]
Comment (0)